Data Sources for Monetization

In a startup, there are many sources of data to draw from for monetization.

You can capture primary data from your own systems.

Consider this list for gathering data from your startup:

Start with your customer database or CRM.

Review the webforms that capture inbound user traffic.

Review your online and mobile ads for data sources.

Research surveys your company has done.

Check your email subscription list.

If you have a community of users, review the constituency for affiliations.

Check social media follows, likes, and other interactions.

Review your financial payments system for sources of data.

If you have an e-commerce business, review the online traffic to the products page.

Look for purchase history information.

Review your customer support for service history.

Consider your customer reviews and comments.

Check your website analytics for additional information.

You can also capture secondary information which is data from outside sources.

This often comes in the form of publicly available data.

Most startups already have a rich set of data for monetization so start there.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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