Dynamic Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Dynamic pricing varies the price based on the current supply and demand. This pricing can be used to increase the…

Freemium Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The freemium pricing model is used to expedite customer adoption of the product. Many companies use this as part of a…

On this episode of Investor Connect, Hall welcomes José Luis Silva, Co-founder and Managing Partner at Dux Capital. Located in Austin, Texas, USA, Dux Capital is a standout in American venture capital, prioritizing early-stage Latinx-led startups to…

Flat-Rate Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Flat rate pricing is the simplest pricing model. There’s one price for the product or service no matter what…

Tiered Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Tiered pricing offers multiple price points for a product with varying levels of functionality or service. It is the…

Number of User-Based Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The number of user-based pricing sets the price based on users. This works for enterprise customers where…

Usage-based pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Usage-based pricing focuses on how much of the product or service the customer uses. The more the customer uses…

Value-Based Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Value-based pricing focuses on what value the customer derives from the product rather than the cost for the…

On this episode of Investor Connect, Hall welcomes Anthony Santaro (Venture Capital Associate) & Somak Chattopadhyay (Founder and managing Partner) at Armory Square Ventures. Located in Syracuse, New York, USA, Armory Square Ventures provides the…

Promotional Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Promotional pricing gives your product an immediate sales boost. This is often used around holidays and special…

Competitor-Based Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pricing your product consider the competition. In well-established markets where the competition is…

Good Better Best Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pricing your product consider the Good, Better, Best model This model gives you three price points with…

How To Price a SaaS Product Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Pricing a SaaS product is different from a traditional product. A SaaS customer pays on a recurring basis…

Price Comes Before Product Development Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most startups build a product and only then start a discussion with customers about how much…

On this episode of Investor Connect, Hall welcomes Tanika De Souza, CEO at High Octane Teams (HOT). HOT is an offshore staffing agency, focused on systemizing your process to streamline growth. It is focused on hiring Virtual International Staff to…

Calculating Your Value Metric Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Your value proposition is what the customer is buying from you. Stating it in unit economic terms is…

Identifying Your Customer Profiles Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Your value proposition is what the customer is buying from you which drives the pricing for your…

Pricing Based on Strategy Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Your product strategy drives your pricing model. There are three strategies to consider which are driving…

Bad Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all revenue is the same. In fact, some revenue is bad revenue. Bad revenue comes from products that are underpriced….

Contribution Margin vs. Gross Margin Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The contribution margin is the same as the gross margin but without the fixed costs included. It…

On this episode of Investor Connect, Hall welcomes Erwin Jager, Founder and CEO at Wreckdock Vessel Recycling. Located in Dubai, Saudi Arabia, Wreckdock is an innovative offshore recycling company that completely dismantles seagoing vessels. Wreckdock…

Gross Margin Is the Comparator Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Since not all revenue is the same, how does an investor compare one company to another? Gross margin is…

More Characteristics of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all revenue is the same. There are several characteristics that define the quality of revenue….

Characteristics of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all revenue is the same. There are several characteristics that define the quality of revenue. Here’s…

Marginal Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Marginal revenue is the revenue for each additional unit sold. The additional unit comes with a marginal cost which…

Operating Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Operating revenue is revenue from the core business. Non-operating revenue is revenue that comes from other sources….

On this episode of Investor Connect, Hall welcomes Dr. Chris Apfel, Founder, CEO, & Chairman of the Board at SageMedic Corp. Located in Palo Alto, CA, USA, SageMedic Corp. (SAGE) is a cancer diagnostic company that brings precision medicine to the…

Accrued Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Accrued revenue is revenue that has been earned but has not yet been paid for. This could be project work that is…

Unearned Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. SaaS businesses charge a subscription fee for the product on a monthly or annual basis.  For those charging on…

Components of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Revenue or sales stands for the amount of funds a company earns. This comes from the goods or services the…

Types of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all revenue is the same as there are several types of revenue. SaaS companies earn different types of revenue…

What Impacts the Quality of Revenue? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all revenue is the same. Investors look at the characteristics of the business which impacts…

Solving the Chicken and Egg Problem Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In launching a marketplace platform you must solve the chicken and egg problem. You must have…

Marketplace Platform Evolution Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Marketplace platforms evolve over time. Platforms start by connecting buyers and sellers. They follow…

Marketplace Services Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In setting up a marketplace business, the more services you offer will lead to a better customer experience which…

Metrics for Marketplaces Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In running a marketplace business there are several metrics for measuring the performance of the market and…

Network Effects in Marketplace Businesses   Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.   Marketplace businesses derive value from the network effects that come with…

On this episode of Investor Connect, Hall welcomes Matt Brugner, Founder of Stewardship Partners, LLC. Located in Dallas, Texas, USA, Stewardship Partners, LLC is a traditional search fund seeking to acquire one business and steward it into its next…

Narrow Marketplaces   Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.   Marketplaces can be built vertically targeting one sector or horizontally targeting multiple…

Fintech’s Role in Marketplace Businesses   Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.   Fintech can play an enabling role in a marketplace business.   In…

How To Launch B2B Marketplaces   Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.   In addition to B2C marketplaces, there are B2B marketplaces that are gaining rapid…

Assessing a Marketplace Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In setting up a marketplace business here are some key points to consider in choosing a potential…

On this episode of Investor Connect, Hall welcomes Jeffrey Kamys, CEO of Inherent Wealth Fund. Located in San Francisco, California, USA, Inherent Wealth Fund is a registered investment adviser focused on thematic and sector-specific investing. They…

Launching a Marketplace Business Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In launching your marketplace consider starting with a niche. Focus on what your team does best….

How To Start a Marketplace Business Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In starting a marketplace business you must consider how to structure it and then how to build the…

What Is a Marketplace Business Model? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The marketplace business model is becoming increasingly popular among startups. A marketplace…

Preparing for a Secondary Sale Transaction Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing A secondary sale is important to the founders and employees of a company. It gives them the…

What Companies Should Know Before Allowing Secondary Sales? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Companies who want to give their employees the opportunity to sell their…

On this episode of Investor Connect, Hall welcomes Nitin Rai, Founder and Managing Partner at Elevate Capital.  Located in Hillsboro, OR, USA, Elevate Capital is a Diversity, Equity, and Inclusion focused fund that invests in US-based early-stage…

Valuation Method for a Secondary Sale Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pricing a secondary sale here are some valuation techniques: Estimate the value of the equity…

Types of Buyers of Secondary Shares Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several types of buyers for secondary shares. Each has its own motivation for doing so….

Tax Issues With Secondaries Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are tax issues associated with a secondary sale. Here’s a list of issues to consider: Gains on…

Pricing Secondary Shares Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling secondary shares a price must be set. Since the shares are in a private firm there’s no market…

Type of Secondary Transactions Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several types of secondary transactions as follows: Confidentially marketed public offerings…

We are excited to announce a new segment for you, How to Invest Series. Where we will be revisiting some of the smart insights, tips, and advice from our past guests on the show. To start off the series we will be touching on the Biotech and life…

How Do Secondary Sales Work? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Secondary sales typically occur with later-stage startups. Investors who want shares in a company will…

Customize the Pitch for the Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Customize the pitch for each investor.  Research the investor before the pitch to learn more…

Challenges in Secondary Sales Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several obstacles to overcome in completing a secondary sale. Here are some challenges to…

Benefits of a Secondary Sale Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. A secondary sale brings several benefits to the stakeholders in a startup. Companies stay private much…

Why Do Investors Want Secondaries Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Secondaries stands for secondary sales which refers to selling privately held stock in startups to…

On this episode of Investor Connect, Hall welcomes Zeke Trezise, Associate investor of New Stack Ventures and a member of the Full Ratchet podcast team. Located in Chicago, IL, USA, New Stack Ventures is specialized in pre-seed and seed funding for…

Why Companies Delay IPOs Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Companies stay private much longer than they used to. Previously companies ran an Initial Public Offering to…

What Are Secondaries Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Secondaries stands for secondary sales which refers to selling privately held stock in startups to other buyers….

Preparing the Diligence Documents Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors interested in your startup will want to perform due diligence on the deal. Diligence is a…

Customize the Pitch for Your Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In pitching investors, you’ll find that each investor is unique. Customize the pitch for the…

Preparing the Pitchdeck Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparing your pitchdeck consider the following: Start with a template slide deck.  This ensures you…

On this episode of Investor Connect, Hall welcomes Zamir Shukho, CEO and Founder at Vibranium VC. Located in San Francisco Bay Area, California, USA, Vibranium VC is a venture fund based in Silicon Valley and led by an international team of serial…

Identify the Target Investors Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Once you’ve identified the ideal investor type for your business you’ll need to build a target list…

Profiling the Ideal Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several types of accredited investors in the startup world.  These include angels, venture…

Valuation Methods To Consider Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparing your fundraise you need to consider your current valuation even if you’re using a SAFE or…

Preparing the Business Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors are looking for a high-growth company with good unit economics. In preparing for your…

When To Raise Funding Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most founders go out for a fundraise prematurely because they need money, not because they are ready for…

On this episode of Investor Connect, Hall welcomes Bentley Adams, CEO & Founder at Way. Located in Los Angeles, CA, Way is an intuitive eating app that helps people find peace in their relationships with food and their body. Their mission is to…

Milestone the Raise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders often want to compress their fundraising into one round for the sake of efficiency. While this may sound…

How Much Funding To Raise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. When raising funding consider how much you should raise. Start with the overall amount of funding required…

Fundraising Timeline Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. For every $1M of funding you want to raise, it will take one year to raise it for early-stage startups. This…

Fundraise Differences by Stage Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding over the life of the startup you’ll find there are differences in the fundraise at…

Von Restorff Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The Von Restorff effect is defined by Wikipedia as an item that sticks out and is more likely to be remembered…

On this episode of Investor Connect, Hall welcomes Liam Krut, Investment Partner, at Reinforced Ventures. Located in Pittsburgh, Pennsylvania, USA, Reinforced Ventures invest in overlooked areas of deep tech and have a network of over 1700 experts….

What Type of Funding Should You Seek Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. When raising funding consider the type of funding you should pursue. There are many types of…

Zeigarnik Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The Zeigarnik effect is defined by Wikipedia as uncompleted or interrupted tasks that are remembered better than…

Verbatim Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The Verbatim effect is defined by Wikipedia as the “gist” of what someone has said that is better remembered than the…

Should You Raise Funding for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Before raising funding consider if you should raise funding for your startup. Ask why you…

Testing Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The testing effect is defined by Wikipedia as the fact that you more easily remember information you have read by…

On this episode of Investor Connect, Hall welcomes Rodney D’Souza, Managing Director of  Horned Frog Investment Network, a program from the Institute for Entrepreneurship and Innovation at Texas Christian University (TCU). Located in Fort Worth,…

Spacing Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The spacing effect is defined by Wikipedia as information is better recalled if exposure to it is repeated over a long…

Humor Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The humor effect is defined by Wikipedia as humorous items that are more easily remembered than non-humorous ones, which…

Context Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Context effect is defined by Wikipedia as cognition and memory are dependent on context, such that out-of-context…

Bizarreness Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The bizarreness effect is defined by Wikipedia as bizarre material that is better remembered than common material….

False Consensus Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The false consensus effect is defined by Wikipedia as the tendency for people to overestimate the degree to…

On this episode of Investor Connect, Hall welcomes Adam Besvinick, Founder and Managing Partner at Looking Glass Capital. Located in Purchase, NY, USA, Looking Glass Capital is a pre-seed and seed fund that seeks to invest in and support…

Naive Realism Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Naive realism is defined by Wikipedia as the belief that we see reality as it really is – objectively and without…

Illusory Superiority Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Illusory superiority is defined by Wikipedia as overestimating one’s desirable qualities and underestimating…

Illusion of External Agency Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Illusion of external agency is defined by Wikipedia as when people view self-generated preferences as…

Group Attribution Error Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Group attribution error is defined by Wikipedia as the biased belief that the characteristics of an individual…

Zero-Risk Bias Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Zero-risk bias is defined by Wikipedia as the preference for reducing a small risk to zero over a greater reduction in…

On this episode of Investor Connect, Hall welcomes Jonathan Stidd, President at DealMaker Reach. Located in Toronto, ON, Canada, DealMaker is on a mission to create the most sophisticated capital markets tools on the planet, empowering capital to flow…

Survivorship Bias Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Survivorship bias is defined by Wikipedia as concentrating on the people or things that “survived” some process and…

Subjective Validation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Subjective validation is defined by Wikipedia as the perception that something is true if a subject’s belief…

Pseudo-certainty Effect Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The pseudocertainty effect is defined by Wikipedia as the tendency to make risk-averse choices if the expected…