Startup Funding Espresso – Legal Issues Around Equity
Legal Issues Around Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several legal issues surrounding equity to consider: You must have a legal entity to establish…
Startup Funding Espresso – Best Practices for Founders’ Equity
Best Practices for Founders’ Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are many decisions to be made with founder equity. Here are some best practices in…
Investor Connect – How to Raise Funding 10
What it takes to turn a travel startup from zero income to a staggering $100,000 in just one year? In this episode of How to Raise Funding, Hall T. Martin, the host of Investor Connect, engages in a detailed discussion with a travel startup founder….
Startup Funding Espresso – Best Practices for Equity
Best Practices for Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Equity is a key component of startup compensation for founders and employees. While cash may be king in the…
Startup Funding Espresso — Equity Vesting
Equity Vesting Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Vesting is conveying the ownership of equity to the holder. Vesting schedules show the rate at which equity is vested…
Startup Funding Espresso — Equity Dilution
Equity Dilution Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In the early days of the startup, the founders should raise only the amount of funding necessary to achieve the next…
Startup Funding Espresso – Equity Distribution Over Funding Rounds
Equity Distribution Over Funding Rounds Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. As the startup raises funding the founder’s and employees’ ownership stake will fall and the…
Investor Connect – How to Raise Funding 09
In this episode, we dive into the world of fundraising, exploring different strategies for securing funds. We also talk about Ten Capital, a specialized firm in investor relations, and introductions, with a notable track record in life science and…
Startup Funding Espresso – Why Give Equity to Employees
Why Give Equity to Employees Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Employees are a key factor in the success of startups. Here’s a list of reasons why you should give…
Startup Funding Espresso – How To Give Equity to Employees
How To Give Equity to Employees Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Equity is an important compensation tool for employees. Startups that don’t provide equity must…
Startup Funding Espresso — Evaluating Employee Equity
Evaluating Employee Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Employees joining a startup will often receive equity as part of the compensation package. Investors know…
Startup Funding Espresso — Employee Equity
Employee Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Equity compensation for employees varies greatly based on the location, type of startup, and job to be done. An…
Startup Funding Espresso — Advisors Equity
Advisors Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Startup advisors can help a startup establish the business and find the right track to grow. Some informal advisors…
Investor Connect – How to Raise Funding 08
Curious about the startup hustle? Embark on a journey through the intricacies of startup funding and business strategy in the latest episode featuring Hall T. Martin. In this insightful dialogue with a seasoned guest, we unravel the challenges…
Startup Funding Espresso — Cofounders equity
Co-Founders Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Running a startup it requires a complete team. Someone is building it and someone is selling it. In the early…
Startup Funding Espresso — Types of Equity
Types of Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several types of equity in a business. Here’s a list to consider when engaging a startup: Authorized…
Startup Funding Espresso — Founders Equity
Founders Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders of the startup receive equity to generate loyalty to the firm. Cofounders also receive equity. In splitting…
Startup Funding Espresso – Key Equity Terms
Key Equity Terms Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Equity represents the ownership stake in a startup. Here are some key terms to know about equity. Vesting — the…
Startup Funding Espresso – Startup Equity Basics
Startup Equity Basics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Equity is an ownership stake in a company represented by shares. The three stakeholders are the founders, the…
Investor Connect – 790 – Joy Schoffler of Distinctive Edge Partners
On this episode of Investor Connect, Hall welcomes Joy Schoffler, Founder and Principal at Distinctive Edge Partners. Located in Austin, Texas, United States. Distinctive Edge Partners is a full-service communications, marketing, and events…
Startup Funding Espresso — Brand Equity
Brand Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Brand equity is the value that comes from customer recognition of the brand. Startups with brand equity command a higher…
Startup Funding Espresso – Common Branding Mistakes
Common Branding Mistakes Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In developing the brand for your startup avoid these common mistakes: Spending too much on an agency. Most of…
Startup Funding Espresso – Best Practices for Rebranding
Best Practices for Rebranding Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most startups will at some point need to rebrand their business. In rebranding your startup consider…
Startup Funding Espresso – When To Rebrand Your Startup
When To Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are times when you need to rebrand your startup. Here’s a list of reasons: You’re attracting a…
Startup Funding Espresso – How To Rebrand Your Startup
How To Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several reasons for rebranding your startup. A new name may be required due to trademark issues….
Investor Connect- How to Raise Funding 07
How to turn a startup idea into a multi-million dollar investment? Welcome to another episode of Investor Connect – How to Raise Funding Series, with Hall T. Martin. In this episode, we venture into the world of genuine connections, funding…
Startup Funding Espresso – Why Rebrand Your Startup
Why Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are times when a startup should rebrand itself. Here’s a list of good reasons: Your current brand no…
Startup Funding Espresso – Managing Your Brand
Managing Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Once you have established your brand it’s important to manage it ongoing. Here are some key steps to consider in…
Startup Funding Espresso – Key Elements of a Brand
Key Elements of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. A strong brand that resonates with the audience has several key elements. Here’s a list of elements to build…
Startup Funding Espresso — Steps to Building Your Brand
Steps to Building Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In building a brand from scratch follow these steps: Start with purpose. Identify the reason behind the…
Startup Funding Espresso – Best Practices for Creating a Brand
Best Practices for Creating a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In crafting your brand consider these best practices: Research your competition to see what type…
Investor Connect – How to Raise Funding 06
Welcome to another episode of Investor Connect: How to raise funding series, with Hall T. Martin. In this in-depth conversation, a tech startup founder details their journey from idea to a flourishing business. They share their experience of raising…
Startup Funding Espresso — Types of Branding
Types of Branding Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several types of branding strategies. Here’s a list to consider for your startup: Company name — this…
Startup Funding Espresso — Brand Metrics
Brand Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. After launching your brand, track the performance with metrics. Here are some key metrics to consider: Awareness — use…
Startup Funding Espresso — Branding Positioning Statement
Branding Positioning Statement Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. A brand positioning statement describes your product, what it does, and how it’s different from your…
Startup Funding Espresso — Branding Positioning
Branding Positioning Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Brand positioning is the place your brand holds in the customer’s mind. It should associate your brand with a…
Startup Funding Espresso – Branding Strategies
Branding Strategies Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Branding sets your company apart from the competition. In building your brand consider these strategies: Start…
Investor Connect – How to Raise Funding 05
What if starting a business was as easy as a few taps on your phone? In this episode of Investor Connect, How to Raise Funding, Hall T. Martin engages in a dynamic conversation with Salem Njejimana, the visionary behind TranQuility Inc. – an app…
Startup Funding Espresso — Building a Brand
Building a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. A brand brings benefits to the startup. Investors find value in a brand and will reflect it in the valuation. A…
Startup Funding Espresso – Purpose of a Brand
Purpose of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The purpose of a brand is to show why your company exists. It’s your reason for being beyond making money….
Startup Funding Espresso – What Is Not a Brand
What Is Not a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The strength of a company’s brand is how much customers believe in the promise of the company. Here’s a list…
Startup Funding Espresso – Why Your Startup Needs a Brand
Why Your Startup Needs a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Branding is more than just a logo. Your logo is your visual identity. Your brand is the promise your…
Startup Funding Espresso – What Is a Brand?
What is a brand? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Your brand is your promise to the customer. It’s based on the mission of the company. It appeals to people who…
Startup Funding Espresso — Should you be an Advisor
Should you be an Advisor? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Investors are often tapped to advise startups. Here are some key points to consider when asked to be an…
Investor Connect – 789 – Arthur Petropoulos of Hill View Partners
On this episode of Investor Connect, Hall welcomes Arthur Petropoulos, founder of Hill View Partners, a mergers & acquisitions, business sales/exits, and capital advisory services firm specializing in middle-market and lower middle-market…
Startup Funding Espresso – Startup Advice for Those in College
Startup Advice for Those in College Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. For those in college who want to start their own business use your college days to prepare. Here…
Startup Funding Espresso – Life After the Buyout
Life After the Buyout Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Life after a company buyout will be different for the founder. Here are some key areas to prepare for: In some…
Startup Funding Espresso – Legal Issues in an Acquisition
Legal issues in an acquisition Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several legal issues involved in selling your business. Here is a list of key areas to…
Startup Funding Espresso — Strategic Acquisitions
Strategic Acquisitions Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are strategic acquisitions and financial acquisitions. Strategic acquisitions are made for factors other…
Startup Funding Espresso – Key Elements of a Purchase Agreement
Key Elements of a Purchase Agreement Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business, the purchase agreement outlines the key terms. It’s important to…
Investor Connect – How to Raise Funding – 04
How to forge genuine connections with angel investors and family offices? How can AI integration revolutionize healthcare? If you are interested in these questions this episode is for you! Welcome to another episode of Investor Connect – How to Raise…
Startup Funding Espresso – Characteristics of an Interested Investor
Characteristics of an Interested Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business, check the buyer’s interest in the deal. Here are some key points…
Startup Funding Espresso – Price and Terms of the Deal
Price and Terms of the Deal Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In negotiating the M&A transaction both price and terms will be discussed. While the top-line buyout…
Startup Funding Espresso – The Letter of Intent in M&A
The Letter of Intent in M&A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In an M&A transaction, the letter of intent or LOI defines the general terms of the deal. Here are…
Startup Funding Espresso – Understanding the Buyer’s Strategic Roadmap
Understanding the Buyer’s Strategic Roadmap Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business, it’s important to understand the buyer’s strategic roadmap….
Startup Funding Espresso – Ideal Buyer Characteristics
Ideal Buyer Characteristics Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling a buyer on acquiring your business, you’ll want to create an ideal buyer profile. Here’s a…
Investor Connect – 788 – Jean Anne Booth of UnaliWear
On this episode of Investor Connect, Hall welcomes Jean Anne Booth, CEO of UnaliWear, headquartered in Austin, TX, USA. Jean Anne Booth, a serial entrepreneur, brings over 30 years of high-tech experience and has raised over $100M in venture…
Startup Funding Espresso – Why Build a Target List of Buyers
Why Build a Target List of Buyers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparing to sell your business you’ll need to build a target list of buyers. Here’s a list…
Startup Funding Espresso – Valuation Methods for an M&A Deal
Valuation Methods for an M&A Deal Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are several methods for calculating the valuation of a company for an M&A deal. Here…
Startup Funding Espresso — Factors Impacting Valuation
Factors Impacting Valuation Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Valuation is a major issue in selling your business. Here are some key factors impacting the price: The…
Startup Funding Espresso – Financial Projections for M&A
Financial Projections for M&A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business, the prospective buyer will want to see financial projections showing how…
Startup Funding Espresso – Financials and Key Metrics for M&A
Financials and Key Metrics for M&A Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business, the buyer will look for key financial metrics. Here are some key…
Investor Connect – 787 – Ivan Maltsev of 3x Capital
On this episode of Investor Connect, Hall welcomes Ivan Maltsev, General Partner at 3x Capital. 3x Capital is an investment and advisory firm focused on seed-stage web3 startups. Visit 3x Capital at . Holding an MS in Business Law and being a PhD…
Startup Funding Espresso – Painting the Vision of the Value Proposition
Painting the Vision of the Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparing to sell your business it’s important to paint the vision of the value…
Startup Funding Espresso – Positioning Your Business To Sell
Positioning Your Business To Sell Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business it’s important to articulate all the values in the business a buyer may…
Startup Funding Espresso – Advantages of a Self-Running Business
Advantages of a Self-Running Business Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In preparing to sell your business, make sure you are setting up a business that can run by…
Startup Funding Espresso – Reasons To Sell Your Business
Reasons To Sell Your Business Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. There are many reasons to sell your business. Here are some to consider: You may want to scale up to…
Startup Funding Espresso – Value of an Investment Banker
Value of an Investment Banker Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business you may want to use an investment banker. Here are some reasons to…
Investor Connect – How to Raise Funding – 03
When it comes to fundraising, do you think it’s better to aim for a big round or break it down into smaller tranches? Have you experienced the power of in-person interactions in the business world? Stick around to find out which strategy might work…
Startup Funding Espresso — Why Acquisitions Fail?
Why Acquisitions Fail? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Not all acquisitions succeed. Here’s a list of why some fail: The buyer wants to eliminate a competitor by…
Startup Funding Espresso — Why Companies Acquire Other Companies?
Why Companies Acquire Other Companies? Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Companies acquire other companies for many reasons. Here’s a list of potential reasons…
Startup Funding Espresso — Acquirer Expectations
Acquirer Expectations Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In selling your business it’s important to understand the expectations of the acquirer. Acquirers will look…
Startup Funding Espresso – The Founder’s Exit
The Founder’s Exit Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. The cap table shows the ownership of the business. It’s often the case in venture-funded startups that the…
Investor Connect – 786 – Jim Bowen of Fogo de Chao Canada
Are you curious about the future of high-end dining? You’re in for a treat! In this episode of Investor Connect, we’re joined by Jim Bowen, the visionary Chief Development Officer at Debut Development Group. Located in Toronto, Ontario, Debut…
Startup Funding Espresso – Make a List of Target Acquirers
Make a List of Target Acquirers Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. It takes twelve months to sell a business. The first six months will be spent finding the buyer. The…
Startup Funding Espresso – Mistakes in Emailing an Investor
Mistakes in Emailing an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In emailing an investor avoid these mistakes: Skip the research and just treat the investor as you…
Startup Funding Espresso – Adding Social Proof to Your Investor Email
Adding Social Proof to Your Investor Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Social proof makes your email more compelling to the investor. Here’s how to add social…
Startup Funding Espresso – Best Practices for Emailing an Investor
Best Practices for Emailing an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Here are some best practices for emailing an investor: Put the name of your company in the…
Startup Funding Espresso – Investor Email Essentials
Investor Email Essentials Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In emailing an investor consider these essential todos. Avoid sales-like verbiage as investors have their…
Startup Funding Espresso – When To Send an Investor Email
When To Send an Investor Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Timing is important in sending an email to an investor. Consider these points in scheduling the send of…
Investor Connect – How to Raise Funding – 02
Welcome to another episode of Investor Connect with Hall T. Martin. This marks the second episode of our new segment, “How to Raise Funding,” where we delve into real-life examples and insights from individuals seeking the most effective strategies…
Startup Funding Espresso – How To Capture the Investor’s Attention in an Email
How To Capture the Investor’s Attention in an Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In emailing an investor it’s important to capture their attention. The subject…
Startup Funding Espresso – The Investor Update Email
The Investor Update Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. After you have pitched an investor it’s important to update them on the progress of your startup….
Startup Funding Espresso – Building Your Network for the Fundraise
Building Your Network for the Fundraise Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Before launching your email campaign, build out your network of investors. As you meet…
Startup Funding Espresso – Generating Investor Interest in Your Email
Generating Investor Interest in Your Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Most investor emails are filled with stories, details, and other extraneous information in…
Startup Funding Espresso – An Example Investor Email Format
An Example Investor Email Format Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. For writing the investor email here is an example email format to follow: Start with why you are…
Investor Connect – How to Raise Funding – 01
Embarking on the funding journey for your startup can be a formidable task, filled with uncertainties. Questions about the right amount to raise, where to find investors, and how to deliver a compelling pitch often loom large. In this engaging…
Startup Funding Espresso – What the Investor Looks for in the Email
What the Investor Looks for in the Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In writing an email to an investor keep in mind the investor’s viewpoint. Here’s what…
Startup Funding Espresso – Investor Email Best Practices
Investor Email Best Practices Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Fundraising requires contacting many potential investors through email. Here are some best practices to…
Startup Funding Espresso – How To Personalize the Investor Email
How To Personalize the Investor Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In emailing an investor consider using the following to personalize it for the investor: Start…
Investor Connect – 785 – Jacob Kehoe of Baylor Angel Network
On this episode of Investor Connect, Hall welcomes Jacob Kehoe, Associate Director of the Baylor Angel Network. Located in Waco, TX, USA, Baylor Angel Network (BAN) is an investment network that provides early-stage capital to entrepreneurial…
Startup Funding Espresso – Outline for the Investor Email
Outline for the Investor Email Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In emailing an investor consider using the following layout: In the subject line include the name of…
Startup Funding Espresso – Challenge in Cold Emailing an Investor
Challenge in Cold Emailing an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In raising funding a founder will need to contact investors. For those contacts the founder…
Startup Funding Espresso — How Not To Email an Investor
How Not To Email an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders raising funding can use cold email outreach to find investors. In emailing an investor for your…
Startup Funding Espresso — Price Elasticity
Price Elasticity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Price elasticity measures how much a price increase will decrease overall revenue. If an increase in price results in…
Startup Funding Espresso — Per Seat vs per Use Pricing
Per Seat vs per Use Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Many SaaS businesses use either per-seat or per-use pricing. Per seat pricing offers a fixed price for the…
Investor Connect – 784 – Michael Cardamone of Forum Ventures
On this episode of Investor Connect, Hall welcomes Michael Cardamone, CEO and General Partner at Forum Ventures. Located in New York, NY, USA, Forum Ventures is the leading early-stage fund, program, and community for B2B SaaS startups. Founded in…
Startup Funding Espresso — Premium Pricing
Premium Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Premium pricing sets the price well above the competition for a product. Use this pricing model to signal luxury. It’s…
Startup Funding Espresso — Volume Pricing
Volume Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Volume pricing offers a discount for products or services bought in volume. Traditionally a discount was justified if a…
Startup Funding Espresso — Bundle Pricing
Bundle Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Bundle pricing sets the price on a package of services that is lower than if you bought each service individually. This…
