Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

Today’s question is from Markeyla

Markeyla asked:

I would love some direction about creating relationships in the VC world. Although I have been accepted into an accelerator, I don’t have many connections in the VC world.

Response:

Markeyla,

It’s a good idea to build a relationship with investors before you need to raise funding.  A strong relationship with the investor is the foundation of a successful fundraise campaign.  That’s why family and friends funding is so easy and raising from everyone else is so much harder.

Make a list of investors you want to know. To get an introduction, find three people who know you and the investor and have them send an email introducing you and talking about the great things you are doing in your startup.

Once you have contact with the investor, bring new information to the discussion whether it be in person, or over the phone, or in an email.

Showcase interesting market research you’ve done.  Provide information on sectors the investor works in. 

Bring to their attention up and coming startups that should be on their radar and offer to make an introduction.

Finally, if your product/service can help the investor’s portfolio companies, then offer to provide that service at no cost. 

In other words, provide information and support to the investor as your starting point.

Most companies start by asking for information and support from the investor. 

If you can help them, you will truly stand out from the crowd.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.