The Jockey, the Horse, or the Track Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders building their pitch deck have a choice as to how they frame their deal. They can focus on either the jockey, the horse, or the track. Here’s how to frame your startup in this model: Focus on the team. This is the jockey in our analogy. Show how the team has the right skills to take the company to a successful exit. Describe their backgrounds as well as their current execution on the project. A focus on the product is the horse. Show how the product is superior to the competition. Highlight the value proposition the product brings. Finally, a focus on the market is the track. In this case, discuss the market and why it’s a great place to launch a startup. Show how the industry segment is doing well and why now is the time to launch a startup. Consider how you pitch a startup. Is it the jockey, the horse, or the market that makes it a compelling investment? Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.