September 15, 2026 by investor
Dilution by Startup Stage Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Dilution is a major issue for founders. Each stage of fundraising causes another reduction in the founder’s ownership. Here are the levels of dilution at each startup stage based on current data: Seed round — 20% Series A round — 20% Series B round — 17% Series C round — 13% Series D — 11% Series E — 10% In the early days of the startup, the founder gives up 20 to 25% of the equity to investors. As the rounds continue, the amount of dilution decreases. By the Series C round, the dilution drops below 15%. In the early days, some founders may have given up 25% or more. It’s clear they are giving up more equity than other startups. To reduce dilution, consider the following: Map out the rounds of funding for the life of the startup and factor dilution into the plan. Run a what-if cap table analysis to determine the impact of dilution on the founder’s ownership. This will inform the founder on what valuation must be achieved at each stage. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.
