How To Close a Soft Commitment Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders raising funding often ask for general interest first with no commitment. A soft commitment is an interest from an investor just short of a commitment. Investors use this to maintain the dialog with the founder as they learn more about the deal. Some use this as a bargaining chip to gain more favorable terms. As a founder, here’s how to close a soft commitment. Create a deadline and start driving investors towards it. The amount of funds raised should be increasing on a weekly basis. Show other investors are in the deal and they are moving forward. List names and show their interest. Show other investors are circling the deal and they represent a substantial amount of funding, albeit potentially. Finally, gather enough soft commitments to close the round and then set a priced round for it that is attractive to those investors. Make clear this valuation is only available for the next 30 days, and then it goes away. This creates FOMO Fear of Missing Out. Consider these steps in closing soft commitments for your fundraising round. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.