Mitigate the Risks Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. In a pitch, founders focus on the opportunity while the investors focus on the risk. Founders who raise funding have successfully shown how they mitigate those risks. Here are some key risks to mitigate: Team risks — show how the team works well together. Cite a substantial project the team has already taken on and successfully completed. Product risks — show how the product works, and customers will pay for it. Show the revenue from the product and how customers are happy with it. Technical risks — show how you have already solved the technical issues. Describe the technical solution and the benefits that come from it. Launch risks — show how you have already solved the launch challenge. This can be done by showcasing the results of the launch of the product. Market risks — show how the market exists and will engage your product. Describe the market, including size, structure, and careabouts and list each segment you have already sold into. Revenue risks — show how the revenue will be sufficient to cover the costs of doing business. Use unit economics to show how the product, which is already selling, is profitable. The more risks you mitigate, the easier it is to raise funding. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.