How Not To Follow Up With an Investor Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Founders raising funding should consider their approach to following up with an investor. Here’s a list of ways not to do it: Have an admin send out the email follow-ups. At this stage, the founder should be building a relationship with the investor and should send all correspondence. Sending a formal email. The founder should make the email warm and friendly. Passing a new entrepreneur to the investor. It’s best to focus on your own deal at this stage. Introducing others may come later. Fill the email with buzzwords and cliches. The email should be informative and not a brochure website. Jumping straight to the ask in the first sentence. It’s best to set the context of the email, such as new information about customers. Skipping the updates about the business. Never send an email without some new information about the startup. It’s best to continually inform and educate the investor. Consider these steps when following up with an investor. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.