How To Write a Press Release for Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Press releases can help the startup gain exposure in the marketplace. This helps recruit employees, find customers, and attract investors. Founders can do this upon closing a round of funding. Here are the steps to write a press release for your startup: Start with a compelling headline that motivates the audience to read further. Describe in the first paragraph the content you want every reader to have. In most cases, this will be all that they read. Create a standard paragraph explaining what the business does. This can be reused in future releases. Include quotes from the founder on the mission and values of the company. Add visuals such as photos of the team. Action pictures are more interesting than posed pictures. Add links to the website and other relevant information. Include enough information that a journalist can tie your press release to a current story. Finally, add your contact details and include the name and phone number of someone the reader can contact for more information. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.