In this episode, Hall talks with Bill Leake, CEO of Apogee Results, an Austin-based digital marketing agency. Bill and Hall discuss how companies can move their marketing functions from a startup stage to a growth stage company.

Bill briefly talks about his extensive and varied professional background. Bill and Hall then discuss some of the differences between marketing at startup companies and marketing at growth companies, and what their goals are. Bill details why the tech stacks for startups and growth companies shouldn’t mirror those of more mature companies. He recommends that startups remain “light and flexible” in their marketing approach. Once they’ve reached the growth stage, he advises, additional support systems are needed. Bill goes on to provide detailed discussion of the challenges involved in implementing tech stacks.

Bill talks about how seed-stage companies can go about choosing which marketing channel to focus on. In addition, Bill and Hall discuss how to handle the marketing transition from a seed-stage to growth stage company. Finally, Bill provides some advice on marketing budgets for different levels.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.