Where to Start Your Product Development Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. It’s important to have a product development process for your startup. Here’s a list of what startups should do to get started: Focus on the customer’s pain.  Find that which is critically important and not just nice to have.  Do it better than the competition.  Don’t be just slightly better, be way better. Use the SCAMPER model to ideate new product concepts as follows: Substitution — use a different material, ingredient, or interface. Combine — put multiple components together. Adapt — make it easier for the user. Modify — add one new feature to an existing product. Put to another use — take an existing solution and apply to a new application. Eliminate — remove unnecessary features or intermediaries. Reverse — approach the problem from the other direction. It’s important to know your customers and then spend time with them to validate the proposed solution.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.