May 17, 2024 by investor
In this episode of Investor Connect, host Hall T. Martin speaks with Kyle, an entrepreneur in the consumer product goods (CPG) sector. They discuss the shift from traditional brand building to focusing on direct-to-consumer (DTC) channels like Amazon and Walmart. Both reflect on their experiences with SKU, a CPG accelerator, and how the market has evolved over the years.
Kyle shares insights from his 12 years in the CPG business, highlighting the increasing challenges in supply chain management and growth strategies. Despite these hurdles, his company has managed to navigate successfully. The conversation then shifts to Kyle’s current efforts in raising funding, detailing the unique structure of their preferred redeemable investment model, which aims for a 2x payback over five to seven years.
The episode wraps up with a discussion on the value of hybrid pitch events and effective investor relations strategies. Hall highlights the importance of face-to-face interactions in closing deals and fostering investor confidence, offering valuable insights for entrepreneurs seeking to raise funding.
For a full transcript, click here.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.
