When To Send an Investor Email

Timing is important in sending an email to an investor.

Consider these points in scheduling the send of your investor email:

Your email should come at a time when there’s little competition for the investor’s attention.

Tuesdays, Wednesdays, and Thursdays are the best days to send.

Mondays and Fridays can be crowded with preparing for the week or closing out for the weekend.

Avoid early morning and early afternoon as the investor receives many emails at that time.

Target 10 am to 11 am and 2 pm to 3 pm.

This drops the email into their inbox with the lowest number of other emails.

There are some investors who check email late Sunday afternoon to prepare for the week.

Friday afternoon and Saturday are almost completely dead as investors are elsewhere.

In setting up an email make sure you know how the schedule send function works.

In emailing the investor take into account the investor’s schedule and attention.

 

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.