How To Hone Your Deal Selection Process
Investors funding startups go through a great number of deals to find the ones to fund. The investor won't know for several months or years if the deal is going to work out or not. The startup's fundraising is typically over after six months or a year. The investor often…
The KISS Note
KISS in the startup world stands for Keep It Simple Security. It's similar to a convertible note. Here are the differences between a KISS and a convertible note: The KISS gives the holder the right to participate in future funding rounds. Convertible notes only convert the current debt into equity.…
Under Promise, Over Deliver
In fundraising, the startup founder should underpromise and overdeliver to the investor. Here are some key areas to apply this: Forecasting. Most founders overpromise and underdeliver on their sales forecast. Instead of over-promising on the revenue results, forecast a lower number and then show how you exceeded the forecast. Planning.…
How To Use Framing in Your Pitch
In pitching investors, framing can be used to position the startup as a successful business. Framing is how you structure your message to shape how your audience perceives it. It can be used to generate credibility and overcome objections. Start with a problem statement and a compelling solution. Position the…
