Finding Anchor Customers
Finding Anchor Customers An anchor customer is one that provides a substantial amount of business on a recurring basis. These customers are important as they give you a base level of business each month. You save the time and cost of prospecting for the customer as they are already signed…
Investor Connect: Mike Vandenbos of KingsCrowd
In this episode of Investor Connect, Hall T. Martin chats with Mike VandenBos, VP of Business Development at KingsCrowd. KingsCrowd empowers everyone to invest in startups confidently through research, ratings, data analytics, founder interviews, and financial products. Mike shares his journey from discovering startups through Michael Lewis's book "The New…
When Should You License Your Technology Instead of Building a Startup
When Should You License Your Technology Instead of Building a Startup In commercializing your technology there are two primary paths: building a startup or licensing the technology to others. You should consider licensing your technology when the following conditions exist: The development cost of bringing the final product to market…
How To License Your Technology
How To License Your Technology Licensing your technology to another company provides another path to commercialization. Here are some key steps to licensing your technology: Prepare information about the technology including an introduction, product description, and manufacturing information. Also document the product benefits, market research, and pricing. The product information…
What Is Licensing in Commercialization
What Is Licensing in Commercialization Licensing in commercialization is the right to manufacture and sell a product with the technology of another company. In return for the right, the licensee pays a royalty fee for each unit sold. Licensing brings the following advantages to the licensee: You gain the know-how…
