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Latest Episodes

How are startup investors reacting to the Coronavirus economy?
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Coronavirus has sent the stock market into a wild ride of 1000-point swings every day. In talking with investors, I find the following: Early-stage investors continue to move forward…
Coronavirus Accelerates, Changes Already Underway
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. While the Coronavirus brings a lockdown in the movement of people, it doesn't point to an altered future, but rather an accelerated one. The Coronavirus will accelerate changes in the…
Impact of Coronavirus Crash on Startup Fundraising
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Coronavirus has taken an historic 10-year bull market and turned it into a bear market. With comparisons to 9/11, the 2008 financial meltdown, and the Great Depression, startups and…
What You Need to Bring to the Table: Sales, Team, Product and Fundraise
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, investors want to know what progress the company is making.  After the initial presentation, the investor wants to hear about progress in four areas: Sales, team, product,…
Sales: Show Customer Engagement at Every Step of the Way
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most startups focus on the product first and treat the customer as an after-thought.  The investor knows that in the long run customer revenue will make or break your business…
How to Build a Relationship With an Investor – Start With a Prospect List
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. To pitch your deal you must first start with a prospect list of investors. Include your contacts who are angels, family offices, and VCs. Canvas your network for those who…
Team: A Core Team of Someone Building It and Someone Selling It
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The investor will look closely at the team in your startup. In particular, they will look for skills and completeness.  Your team must have the skills you need to accomplish…
Say Your Business in 5 Words or Less
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The sign of a quality pitch is the simplicity in the message. One test is, can you say your business in five words or less? You should know your business…
Who Can Help With the Fundraise?
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, you always start with your core network and increasingly expand the circle outward. The list includes the following: Family Friends Coworkers Your service providers such as attorneys,…
How to prepare for a raise
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Before you launch your fundraise campaign, prepare your business, investor documents, and your investor network. For the business, check with your team, board, and investors to gain alignment.  Your fundraise…